How Inside Outdoor has built a premier B2B marketplace with Syncio

Published on

1 August 2025

2 min read

Source: Inside Outdoor

Quick overview

Australia's outdoor industry is experiencing unprecedented growth, with the demand for nature-based activities rising by 47% in recent years. For outdoor professionals from guides and instructors to gear specialists finding quality equipment at a competitive price traditionally meant navigating multiple supplier relationships and complex inventory systems. Inside Outdoor is changing this landscape by creating Australia and New Zealand's only exclusive marketplace dedicated to outdoor professionals.

As a specialized B2B marketplace, Inside Outdoor connects outdoor professionals with the best brands in the industry, offering exclusive access to premium gear at affordable prices. This unique positioning has made the platform an essential resource for professionals who demand both quality and value.

The success of Inside Outdoor's marketplace model relies heavily on seamless integration with multiple suppliers and brands. With Syncio powering their vendor relationships, they have been able to create a streamlined experience that benefits both suppliers and shoppers.

Streamlined vendor onboarding

Building a successful B2B marketplace requires efficient systems for bringing new suppliers onto the platform. Inside Outdoor found Syncio's approach to vendor integration crucial for their expansion strategy.

"I did a lot of research into syncing between stores and Syncio has been by far the best solution for me as a destination store. The onboarding of source stores/vendors is very simple thanks to Syncio's invitation function." - Inside Outdoor

This streamlined onboarding process has allowed Inside Outdoor to rapidly expand their supplier network and give outdoor professionals access to an ever-growing catalog of premium brands and products. The simplicity of Syncio's invitation function means that new vendors can be integrated quickly without technical barriers, enabling Inside Outdoor to focus on curating the best experience for their customers.

Exceptional support

Running a specialized B2B marketplace comes with unique challenges, from managing complex vendor relationships to ensuring seamless inventory synchronization across multiple suppliers. Inside Outdoor has found that having responsive technical support from Syncio allows them to maintain smooth operations.

"The team has also been incredibly responsive and helpful."
-
Inside Outdoor

This level of support has been particularly valuable as they continue to scale their marketplace, ensuring that any technical issues are resolved quickly to maintain the seamless experience their customers expect.

Thoughtful partnerships

Success in B2B marketplaces isn't just about technology - it's about fostering trust and reliability with your supplier partners. These relationships form the foundation that allows Inside Outdoor to consistently deliver specialized gear their customers can't find elsewhere.

Through Syncio's platform, Inside Outdoor has transformed how they manage vendor relationships at scale. Automated inventory syncing and order management replace time-consuming manual processes, creating a smoother experience for everyone involved. Vendors can focus on what they do best while Inside Outdoor maintains real-time visibility across their entire network.

Looking ahead: Expanding their network

The combination of exclusive professional access, competitive pricing, and seamless vendor integration through Syncio creates a powerful value proposition that will allow Inside Outdoor to continue growing.

By leveraging Syncio's robust marketplace capabilities, Inside Outdoor can keep expanding their supplier network while maintaining the high-quality experience that outdoor professionals demand. This positions them to capture the growing opportunities in a thriving industry.

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