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For DTC to dropshipping: A seamless transition
JAKOB's journey into dropshipping began when a US-based boutique approached them about carrying their products. Neither party had prior experience with dropshipping, so Alexandra searched for a solution to streamline the process and discovered Syncio.
“From the moment we chose Syncio, it was very smooth and very straightforward” - Alexandra Staufer
Their stress-free experience with C’est Mimi became the blueprint for all future partnerships. This proved especially valuable when Tomorrow's Tribe, a UK-based marketplace, found and contacted JAKOB through Syncio’s Marketplace feature.
“They sent us an invite on Syncio Marketplace and again it was a very smooth experience with the onboarding. Getting discovered by new partners on Marketplace has been a great way for us to grow that dropshipping side of the business.” - Alexandra Staufer
As a small team, Syncio's automated inventory syncing feature has also played an important role in helping JAKOB manage and grow through dropshipping partnerships, eliminating the manual work that would have otherwise consumed valuable time. This has allowed JAKOB to focus on what matters most: creating beautiful, sustainable cashmere products and growing their business.
Expanding into new markets: The US and beyond
Partnerships have become a core business strategy for JAKOB, providing them with new sales channels, an added feedback layer and an introduction into new geographic markets. This allows them to dip their toes into new niches with lower risk.
“Our first dropship experience using Syncio was with this small multibrand online shop in the US, which was an amazing opportunity because that shop is still relatively small but they have a very very loyal customer base. I think that gave us the confidence to further explore the US as a market.” - Alexandra Staufer
This approach allows JAKOB to test new markets and niches without the significant investment required for traditional expansion. By partnering with established retailers who already have loyal audiences, JAKOB can validate market interest before committing substantial resources.
Partnerships as market validation
JAKOB also sees collaboration as an important feedback channel to continue growing and improving.
“When you sell on your own ecommerce site, you sell it and it goes into a black box. You assume people love it as long as they don’t return the product and even better if they do provide a good review. But if they don’t, you lack that type of feedback which is so important in the early stages. So partnerships have been an important feedback loop and proof of concept for entering new markets” - Alexandra Staufer
Connect with JAKOB on Syncio
JAKOB is actively seeking like-minded partner stores worldwide who share their commitment to quality and luxury. The brand is particularly interested in connecting with retailers based in the US, UK, and Australia who understand the value of premium, sustainably-made products.
“Because our products are premium, it only works for a specific type of partner” - Alexandra Staufer
If you're interested in partnering with JAKOB, here's how to get started:
- Install Syncio on the Shopify App Store
- Create a Syncio Marketplace profile
- Send a connection request to JAKOB.
Looking ahead: Continued global expansion
Looking forward, JAKOB plans to expand their presence in the Australian, US & UK markets.
“I think a top priority would be to do more in Australia and I can really see us utilizing Syncio to find these high-end dropship partners” - Alexandra Staufer
As a small business with limited resources, JAKOB doesn’t have endless hours to invest in manual partner searches. In the coming years, they see Syncio’s Marketplace as being an invaluable tool that’ll help them speed up their discovery of potential partners.
Through Syncio, JAKOB is proving that sustainable luxury and strategic growth can go hand in hand - expanding thoughtfully into new markets while staying true to the craftsmanship and quality that defines their brand.
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