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How to get your product stocked in popular physical Australian stores
1. Do your research on potential partners
Do your research to find the retailer best suited to your brand’s needs, product category and customers. The pro of supplying a big-box retailer (like Target or Myer) is that you’ll get your product in front of a huge number of shoppers but that often comes at the cost of your profit margins and control. You’ll retain more independence and negotiating power with smaller retailers but you won’t get the same exposure.
2. Know where to look
A huge part of your store’s success is being in the right place at the right time. You can attend in-person industry events like trade shows to meet potential suppliers in the flesh.
You can use social media to discover more niche, like-minded Australian retailers through hashtags or Facebook groups. You can even message them directly here, or check their bio for the best way to contact them.
Supplier application process for popular Aussie retailers
Here's how to kickstart the process of getting your products stocked by the some of the largest retailers in Australia.
Supermarkets
- Coles: Visit their supplier central page, which provides a step-by-step guide on becoming a Coles Supplier
- Woolworths: Visit their partner hub and submit your brand’s application.
- Aldi: Fill out their supplier application form.
Department stores
- Myer: Email their Merchandise team at merchandiseoperations@myer.com.au.
- David Jones: Call 03 8509 4000 and press option 3. This will direct you to their dedicated phone line for vendor enquiries.
- Big W: Apply through the Woolworths partner hub, as Big W is a division of the Woolworths Group.
Other
- Cotton On: Email their production team at production@cottonon.com.au.
- Rebel Sport: Register your interest at srgedi@superretailgroup.com.
- Bunnings: Complete their seller interest form to become a seller on the Bunnings Marketplace.
3. Perfect your pitch
To stand out and hear back from these retailers, you need to polish your store’s pitch and unique offering. The most important elements of a great pitch are:
- personalization (show you’ve done your research by tailoring each pitch for that specific retailer)
- clear value proposition (explain early on how a partnership would benefit them)
- value alignment (explain your audience and mission cross-over)
- an easy next step to book a meeting
4. Meet and negotiate
In your initial meetings, discuss and negotiate terms like:
- commission splits
- payment terms and timelines
- logistics (like shipping and warehousing)
- contract length
- promotion and marketing
Then draft a partnership agreement and start selling.
How to get your product stocked in popular online Australian stores
If you have a Shopify store, the best place to connect with online Australian retailers and stockists is Syncio Marketplace. This is a directory of over 3,000+ quality stores that actively use the platform to discover and source high-quality products.
Syncio Marketplace is an easier way to get a foot in the door of the Australian market, as it allows you to connect with Aussie retail stores that are actively focused on partnering with stores like yours. Your chances of getting responses from retailers are much higher here than through a cold DM or email.
By creating a profile on Syncio Marketplace and making it visible, you can also be discovered by retailers who can reach out to you to connect and sell your products.
Popular Australian retailers on Syncio Marketplace
From cult-favorite swimwear to premium homewares, Syncio Marketplace connects you with some of Australia's most sought-after retailers - all in one place.
Here's a snapshot of the retailers you'll find on the platform:
- Marmoset Found (homewares)
- Budgy Smuggler (swimwear)
- CLEA (women's clothing)
- KOOKAI (women's clothing)
- Biome (eco-friendly products)
- Peach and Pip (children's toys)
- Oak Barrel (alcoholic beverages)
- Good Wave (water sports equipment)
Instead of juggling multiple application forms or waiting in separate approval queues, you can browse, connect, and start stocking your products with all of these retailers from a single dashboard.
How to connect with Australian retailers on Syncio Marketplace
1. Install Syncio and set up your profile
- Install Syncio through the Shopify App Store
a. During the installation process, select ‘Discover suppliers or retailers on Syncio Marketplace’ when prompted - Create your Syncio Marketplace profile during installation. This should only take a few minutes.
b. Make sure to add high-quality photos of your products that'll appeal to retailers and showcase the vibe of your brand.
2. Browse and connect with retailers in Aus
- Click the Marketplace tab on your Syncio Dashboard
- Search for compatible Australian stores using keywords and/or filtering results by location and category.
- Invite your chosen retailer(s) to connect by clicking ‘Invite to connect’ and sending them a message.
3. Discuss the specifics
Keep an eye on your email inbox for a response from the retailer or a notification that they’ve accepted the invitation. If a few days have passed and you still haven’t heard, it’s worth following up (politely) with another message. Once you have heard back, schedule a call to discuss the specifics like commission, pricing and timelines.
4. Start sharing your products
After your stores are connected, your products will appear in the retailer’s “products tab” within the Syncio app.
They’ll be able to choose which product(s) to copy into their store by clicking the Sync button.
If there are any specific products that you want to keep hidden from your retail partners, simply tag those products with ‘syncio-hidden’ in Shopify.
5. Enjoy more sales without adding to your workload
There’s no cap on the number of retailers you can work with on Syncio Marketplace. After you connect and sync products, every store you partner with effectively becomes a new sales channel for your business – helping you reach their existing audience and generate more sales without added overhead.
The best part is that there’s nothing to manage, whether you’re working with 10 retailers or 100. Syncio automatically keeps stock levels in continuous, live sync across all connected stores. When a sale happens on a retailer’s site, inventory is instantly updated everywhere (and vice versa), so you don’t have to worry about overselling, stockouts, or manual updates.
Plus, with Syncio’s Product Settings feature, you can choose to keep your product listings in sync across all connected retailers. Any updates you make to images, descriptions, prices, or titles on your store will automatically be reflected in every retailer’s store, helping your brand stay consistent and accurate wherever your products are sold.
Which items sell well in Australian retail stores?
Just about any product you can think of can be successfully sold through Australian stores, if it’s positioned well. That said, there are a few particular product categories that are on the rise in Australia in 2026, including:
- loungewear
- beauty (skincare and makeup)
- sustainable items
- sporting goods
- home appliances
But take this with a grain of salt, as normal business rules still apply: look for a gap in the market, sell what you have expertise in and fill a genuine need.
How much does it cost to sell your own products in other stores?
Costs like commissions are negotiated by you and your partner store. Average commission rates range from 5-12% but this depends on your product category and profit margin. The formula to calculate commission is sales price x commission rate.
Ready to start selling in Australia?
Getting your products into Australian stores – whether physical or online – doesn’t have to mean endless cold outreach, complex logistics, or giving up control of your brand. While traditional retail partnerships still play an important role, the fastest-growing brands are expanding through smarter, more scalable collaborations.
By partnering with the right retailers and using tools that remove the operational burden, you can reach established Australian audiences, make more sales, and grow into the market without adding complexity to your day-to-day work. Whether you’re just getting started or looking to scale beyond a handful of stockists, collaboration gives you a way to grow without a ceiling, and without relying solely on ads or physical presence.
If Australia is a market you’re serious about, the opportunity is there. The key is choosing the right partners and setting yourself up to grow sustainably once you find them.
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