As one of the largest retailers of special occasion dresses in the United States, Couture Candy offers a sprawling inventory of over 60,000 unique products. Having been a leader in this niche for almost two decades, the brand credits much of its success to the diversity of products it's able to offer – and the broad spectrum of clientele it attracts as a result.
Partnering with over 100 brands and designers allows Couture Candy to maintain this versatile collection and keep ahead of latest trends. However, this has previously created operational challenges for the business given the high volume of inventory and partner brands that need to be managed on an ongoing basis.
In this case study, we'll explore how Couture Candy has turned these challenges around to enhance customer experience, build stronger relationships with partners and save hours of time each week.
Prior to using Syncio, the team at Couture Candy manually updated stock levels from partner brands using spreadsheets. Understandably, this manual work consumed a significant amount of time and resources, leaving little room to focus on sales and business growth.
These manual updates also left Couture Candy susceptible to human error, putting its reputation as a market leader at risk. Inaccurate stock information posed the looming threat of overselling on the Couture Candy store, leading to customer dissatisfaction and erosion of trust within their long-standing partnerships.
With Syncio's Inventory Sync features, Couture Candy has managed to eliminate these manual processes and risks entirely. Couture Candy now syncs inventory with partner brands in real-time, keeping stock levels accurate for 60,000+ products without lifting a finger.
Managing product updates and new releases from partner brands was an equally time-consuming task for Couture Candy.
Given that a diverse and rapidly-changing inventory was the bedrock of their success, the Couture Candy team spent hours each week communicating with partners to manage product updates. Manually updating and adding those products to their online store was an additional burden.
With Syncio's Products Sync add-on, Couture Candy now imports and updates thousands of products from partner brands in 1 simple click - with no email comms required. The team no longer has to manually add or update product images, titles and descriptions for synced products, saving hours each week.
However, Couture Candy has still been able to maintain brand consistency and identity despite automating product imports, thanks to the ability to fully customize product fields and content after importing with Syncio. Win win!
Previously, manual order fulfilment processes left room for discrepancies that impacted revenue streams for Couture Candy and its partner brands.
That's why Syncio’s Orders Sync add-on features have been crucial in helping Couture Candy manage and strengthen relationships with partner brands. By streamlining order fulfilment and automating order push with Syncio, Couture Candy has improved the efficiency and accuracy of order fulfilment, creating smoother collaboration and alignment with partners.
Couture Candy is able to offer a wide range of products to its customers while still maintaining stock and order accuracy, customer satisfaction and a distinct brand identity.
“Syncio has been an indispensable asset in maintaining seamless inventory synchronization across our various stores. The exceptional support and customer service from Syncio have played a pivotal role in our ability to expand our Shopify store to feature over 100 partner brands.” - Gary, Marketing Head for Couture Candy