The Lifestyle is an innovative sneaker resale business; with the feature 'The Lifestyle Dropship' allowing other Shopify users access to The Lifestyle’s huge range of stock without spending huge amounts of money on capital. The Lifestyle offers an affordable approach to starting your own sneaker resell business.
Oli Macer, Founder of The Lifestyle, started the business because, like most resellers when they start out, had very little capital to invest in stock and had to spend years building the level of inventory they have today. It was a difficult and painstaking journey that Oli wanted to change for other entrepreneurs on a similar journey to Oli’s.
The inventory challenge to executing The Lifestyle’s vision
The challenge with making The Lifestyle’s vision work though is that resellers couldn’t easily connect their website with The Lifestyle, and start importing the stock to sell. Then there was the problem of keeping stock quantities accurate and up-to-date, as well as fulfillment after a purchase has been made on the reseller’s website.
This is where The Lifestyle found Syncio, which has allowed reseller stores to connect directly with The Lifestyle to import products and stock to its websites. When the reseller makes a sale, that order goes directly to The Lifestyle’s backend to fulfill.
Syncio’s Marketplace a place to help The Lifestyle connect with more resellers
With a huge constraint solved by Syncio, The Lifestyle is looking to continue to expand and grow, and that comes with another challenge; finding the right resellers to partner with. Using Syncio’s marketplace, The Lifestyle can save a huge amount of energy and time, as the marketplace offers a channel where resellers can search and discover The Lifestyle, and vice versa.
The Lifestyle will be able to communicate, set and agree commercial terms with resellers, and ultimately allow the reseller to connect their store to The Lifestyle to start selling. This process can take just a matter of minutes.
Collaboration is at the heart of The Lifestyle
Partnering with resellers is at the heart of The Lifestyle’s business model. This collaborative effort between the resellers and The Lifestyle is how they grow, when the reseller makes a sale, The Lifestyle makes a sale, and so forth.
But The Lifestyle doesn’t want to stop there, and as it has gone from strength to strength, The lifestyle is expanding its collaborative efforts; now offering social media solutions and other digital elements that give the full package for resellers to pick and choose from. The Lifestyle can essentially run your resell business end-to-end.
Resellers can start a business tomorrow that took Oli years to build. Without Syncio, Oli recognises that they wouldn't be able to offer such a dynamic approach to drop shipping The Lifestyle’s inventory.
Shop The Lifestyle on https://thelifestyle-web.com/