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The best way to run separate B2B and retail Shopify stores without managing products twice is by using the Syncio app to keep product listings and inventory automatically in sync between both stores.
Syncio lets you copy your product listings from one store to the other, and automatically applies any changes made to product attributes (such as titles, descriptions, images, and pricing) across both stores without any manual work.
Syncio also keeps inventory levels accurate across both stores in real time whenever a sale is made on either.
The right choice depends on how differently your B2B and retail channels need to operate. A blended store works well when B2B and retail sell the same products; B2B customers can log in to access wholesale pricing while both stores are still managed from a single Shopify admin.
Two separate stores make more sense when your B2B and retail stores need completely distinct experiences, gated access, separate teams, or different product catalogues. If you run two separate stores for B2B and retail, Shopify has no native way to keep inventory or products in sync between them, so you’d need to use an app like Syncio to automatically keep stock levels and product listings accurate across both.
When you connect two stores through Syncio, one store acts as the source of truth (referred to as the source store) and the other imports products and product updates from it. Syncio's Product Settings Add-On automatically applies product updates from your B2B store to all connected retail stores in real time, or vice versa if your retail store is the source store.
By default, Syncio's base plan syncs inventory levels between stores but does not sync changes to product attributes. The Product Settings Add-On extends this to cover titles, descriptions, images, and pricing, so any update made on your source store propagates to your other stores automatically.
Yes you can set different prices for the same product on your B2B and retail stores through Shopify’s native product settings, just make sure to turn ‘price sync’ off in Syncio. If you use Syncio’s base plan, the only thing you’re syncing between stores is inventory levels - not price.
If you use Syncio’s Product Settings Add-On, you will need to de-select ‘price sync’ in your sync settings. Regardless of your Syncio plan, it’s easy to alter the price of one store’s products without it affecting the other.
Yes, your B2B and retail stores can sell completely different products – you're not required to sync your entire catalogue between them. When connecting your stores through Syncio, you can select exactly which products to import from the source store, leaving the rest exclusive to that store. Any products you choose not to import remain visible only on the source store and won't appear on your other connected stores.
Running two separate Shopify stores does mean two sets of costs, but not always double. Shopify Plus merchants can create up to nine expansion stores at no additional cost, so the platform cost may not increase at all. For other Shopify plans, a second store adds a second subscription at whatever plan level you choose.
With Syncio, the two stores are priced differently – the sourcge store pays a performance-based fee while the destination store pays a fixed monthly fee based on the number of synced products. Full pricing details are available on Syncio's pricing page.
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